Children’s Online Privacy Policy
Updated: 07/8/2026
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The Mad Curtis Company, Inc. and its corporate subsidiaries, operating divisions, and brand affiliates (collectively, “The Mad Curtis Company,” “Mad,” “we,” “us,” or “our”) are deeply committed to protecting the privacy, safety, and digital integrity of children who interact with our websites, mobile applications, and online services. This comprehensive Children’s Online Privacy Policy details our operational practices regarding the collection, use, compilation, disclosure, and parental consent protocols for personal information provided online by children under the age of 13 (“child” or “children”). This document is engineered in strict accordance with the United States Children's Online Privacy Protection Act (“COPPA”) and sets a global protective standard across all our family-targeted intellectual properties.
We recognize that the digital landscape requires specialized safeguards when engaging younger demographics, particularly across creative properties managed by MAD Company Productions and Mad Animation Studios. All terms utilized within this specialized framework carry the same legal definitions established in our general Global Privacy Policy. Parents, legal guardians, and authorized custodians are collectively referred to herein as “parents,” and we encourage them to take an active, vigilant role in monitoring their children's online browsing habits, game-playing sessions, and interactive downloads.
To guarantee complete compliance and oversight, The Mad Curtis Company structures its child-directed digital infrastructures to meet top-tier privacy verification standards. Our administrative divisions ensure that our applications, tracking mechanics, and database architectures are continuously audited to remain fully COPPA-compliant. If you have any immediate questions, parental concerns, or structural disputes regarding our youth data protection principles, you are encouraged to contact our specialized corporate compliance office directly via our designated regulatory channel at privacy@themadcurtiscompany.com.
THE INFORMATION WE COLLECT FROM CHILDREN ONLINE, HOW WE USE IT, AND HOW AND WHEN WE COMMUNICATE WITH PARENTS
The Mad Curtis Company, operating through its specialized production divisions and digital interfaces—including Mad Entertainment (production, studios, and Mad Plus), Mad Interactive (games, virtual experiences, Plus Max, M26, and Mad Store), and Mad Curtis Music Group (record labels)—enforces strict infrastructure parameters designed to protect the digital privacy of children under the age of 13. When a user interacts with our primary platforms, we deploy completely neutral, non-biased age-verification mechanisms (commonly referred to as age-gates) to accurately identify minors. In the event that our systems determine a user is a child under the legal age limit, our platforms automatically isolate the digital experience, restricting the input of personal identifying parameters unless verifiable parental consent is formally acquired. If personal information is inadvertently captured without appropriate verification, our security protocols mandate its immediate, permanent destruction from all active servers.
In full alignment with the statutory mandates of the Children’s Online Privacy Protection Act (COPPA), we require a validated email address from a parent or legal guardian prior to initiating account creation for a minor on services like Mad Plus. The information collected during these introductory phases is strictly restricted to the bare operational minimum necessary to provide the entertainment function, such as custom usernames that do not reflect real-world identities, localized system settings, and cryptographic passwords. Parents are immediately notified via email regarding our data processing principles, the exact nature of the features available to their child, and the precise steps required to grant or deny verifiable consent for ongoing data management.
For highly specialized interactive activations, such as digital art submissions, localized trivia, community leaderboards, or downloading tools like our Exclusive Blockbuster Summer Activity and Coloring Pack, the Company may allow minors to participate by implementing advanced text-filtering technologies. These proprietary filters are designed to strip away and completely redact real-world identifiers—including full names, precise physical addresses, coordinates, phone numbers, or social media tags—prior to any public display or community showcase. This automated filtering mechanism ensures that the child can fully engage with our creative franchises without exposing their personal identifying metadata to the public web.
In distinct, non-recurring operational scenarios, we may collect a child’s online contact information for the narrow purpose of responding directly on a one-time basis to a specific, localized inquiry or administrative support request. In these isolated circumstances, the child’s data is completely purged and erased from our active system storage immediately after the administrative response is dispatched, completely preventing the data from being re-used, cataloged, or cross-referenced for internal profiles. Our system architecture treats one-time interactions with extreme caution to safeguard minor privacy at all costs.
Finally, our digital platforms automatically collect technical persistent identifiers—such as Internet Protocol (IP) addresses, unique mobile device identifiers (IMEI), hardware configurations, browser types, and localized network cookies—solely for the purpose of supporting internal studio operations. This automated tracking is executed strictly to maintain network security, balance server loads, authenticate active subscription states, patch platform bugs, and personalize internal language preferences across Mad Plus. Under no circumstances does The Mad Curtis Company utilize these persistent identifiers to build behavioral profiles, train consumer artificial intelligence engines, or deploy targeted marketing networks aimed at minors.
WHEN INFORMATION COLLECTED FROM CHILDREN ONLINE IS AVAILABLE TO OTHERS
The Mad Curtis Company strictly prohibits the sale, lease, or commercial trade of personal information collected from children to any third-party entities for independent marketing gains. Data is only shared with contractually bound service providers, data processors, or technical contractors operating under rigid non-disclosure agreements to maintain database hosting, customer support, and system security on our behalf.
Furthermore, we will disclose personal data packets to external judicial bodies or government regulatory networks only when mandated by statutory law, court orders, or to safeguard the physical safety and digital security of the minor using our platforms. In the event of an institutional corporate reorganization, merger, or asset sale involving divisions like MAD Company Productions, minor databases will be transferred under the legal obligation to maintain the identical tier of privacy protection outlined in this document.
PARENTAL CHOICES AND CONTROLS
Parents and legal guardians maintain absolute authority and oversight over any personal identifying data compiled from their children. You possess the definitive legal right to inspect, review, or demand the comprehensive deletion of your child’s data from our live systems and backup servers at any time by executing an official administrative query via email to privacy@themadcurtiscompany.com.
To secure the minor's account profile, our corporate legal division implements strict identity verification protocols for parents prior to granting access or executing data modifications. Please note that revoking data processing permissions or deleting persistent identifiers may result in the automatic in-eligibility of the child to access specialized interactive experiences, multi-player gaming modules, or saved preferences inside Mad Plus.
DATA RETENTION
We operate under a strict data minimization mandate, meaning we do not retain a child's personal identifying information for a single day longer than is operationally required to fulfill the specific activity for which it was gathered. Temporary data captured for local contests or specific administrative tickets is targeted by automated scripts for permanent removal immediately following the conclusion of the event.
For active platform accounts on Mad Plus, technical registration credentials are securely stored for the active duration of the subscription lifecycle. Upon formal account termination or a prolonged state of structural inactivity, our database management architectures execute automated destruction sequences, securely overwriting electronic drives or running irreversible anonymization scripts to clear our servers.
DATA SECURITY
Please visit our Privacy Policy for more information on our data security practices.
CHANGES TO THIS CHILDREN'S PRIVACY POLICY
The Company reserves the exclusive right to modify, amend, or update sections of this Children’s Privacy Policy at any time to reflect technological advancements, shifting regulatory frameworks, or structural adjustments within our business segments. When an amendment is finalized, our web teams will update the "Last Updated" timestamp situated at the summit of this page.
For material modifications that alter how our systems handle minor data, proactive notifications will be delivered prior to the implementation date. These notices may include public banners across our domains, direct emails to registered parental accounts, or official press bulletins released inside our public Newsroom interface at themadcurtiscompany.com.
CONTACT US
For official regulatory inquiries, compliance concerns, or to exercise your parental data controls regarding your child's privacy rights under
The Mad Curtis Company, Inc., please contact our administrative legal division via email at our designated clearinghouse channel: privacy@themadcurtiscompany.com.
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