Your US State Privacy Rights
Last Modified: 07/10/2026
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This notice provides specific, extensive information for residents of US states with dedicated privacy laws (such as CA, CO, CT, DE, IN, IA, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT, VA) as of July 15, 2026, regarding their data rights. It covers both online and offline data processing, includes the "Notice Regarding Loyalty Programs and Financial Incentives," and provides contact details for the data protection division.
This document should be read alongside the main Privacy Policy for details on the Mad Family of Companies' data practices, including collection, processing for targeted advertising, and sharing with third parties. It covers retention policies and updates to the notice, with terms defined in the master Privacy Policy.
NOTICE AT COLLECTION
This section provides comprehensive disclosures regarding the collection, use, and sharing of personal information for residents of covered US states, covering operations from the previous 12 months.
Categories of Personal Information and Sensitive Data Processed
We process data across several categories, as detailed in our main Privacy Policy:
• Identifiers: Names, email addresses, phone numbers, IP addresses, and device identifiers.
• Protected Classifications: Age, gender, and demographic data.
• Commercial Information: Purchase history from the Mad Store, ticket reservations for M26 (The Global Mad Fan Event), and billing data for Mad Plus.
• Network Activity: Browsing history and viewing preferences for titles like ALWAYS YOU or OUTCROSS.
• Geolocation Data: Precise location from mobile devices or services.
• Audio/Visual Data: Security footage and recordings from interactions.
• Inferences: Profiles generated from the above data to analyze user preferences.
Sources of Information
Information is collected from direct user submissions, linked third-party platforms, analytics tools, and data partners.
Purposes and Disclosure
Data is used to support Arroyo Brothers Pictures, MAD Company Productions, and Mad Animation Studios, including providing services, marketing, and enhancing user experience. Data may be shared with service providers for these purposes. Sensitive data, such as geolocation or protected characteristics, is not sold or shared.
"Selling," "Sharing," or Targeted Advertising
We may share identifier and network data with partners for analytics and tailored advertising. We do not "sell" or "share" the personal information of minors under 18. Users can opt out of these activities via links in our footer or via the Global Privacy Control (GPC).
Data Retention
Information is retained only as long as necessary for business purposes, legal compliance, and security.
PRIVACY RIGHTS
Residents of covered United States jurisdictions possess distinct statutory rights regarding the collection, monetization, and retention of their personal data. You have the Right to Access and Data Portability, which permits you to demand a comprehensive manifest detailing the precise pieces of personal information our systems have compiled, alongside the operational sources of collection, the commercial purpose behind the processing, and the explicit categories of third-party processors involved. This technical data payload must be delivered in a secure, structured, and machine-readable format that allows for cross-platform integration without computational barriers.
Furthermore, consumers maintain the absolute Right to Delete and Right to Correct records within our ecosystem. Upon receipt of a validated administrative request, our database management architectures will execute permanent data erasure protocols to scrub your files across all active servers, subject only to specific legal exceptions such as ongoing tax compliance or intellectual property protection for projects like ALWAYS YOU. Additionally, you can mandate the immediate rectification of inaccurate, obsolete, or incomplete personal data hosted on our distribution channels, ensuring your registration metadata for Mad Plus and shipping metrics for the Mad Store remain current and compliant.
Finally, residents hold the unyielding Right to Opt Out of Targeted Advertising, data sales, or data sharing for cross-contextual behavioral marketing. This framework operates under strict non-discrimination mandates, legally guaranteeing that exercising your privacy rights will never result in retaliatory corporate actions, price inflation for event access like M26, or degraded stream quality across any of our media platforms. Certain states, including Minnesota, Oregon, and Rhode Island, grant consumers the enhanced right to request a specific, complete list of external entities to which data has been disclosed, providing an unparalleled tier of individual visibility.
EXERCISING YOUR PRIVACY RIGHTS
To initiate an official administrative request to know, access, delete, or correct your compiled data, you must submit a formal query through via direct electronic mail to privacy@themadcurtiscompany.com. To safeguard our network security, our corporate legal division will initiate a strict identity verification process prior to executing any modifications. We will dispatch a secure verification link to your registered electronic address and may request additional documentation solely to confirm your identity and prevent malicious actors from engineering unauthorized access to your account data.
To exercise your absolute right to opt out of targeted advertising, data sales, or cross-contextual data sharing, users can interact with the designated "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" hyperlinks embedded within our global website footers and mobile application configurations. If you clear your technical tracking history, alter your browser settings, or deploy a new physical device, you must re-execute your opt-out selections on each property. Our system infrastructure is also engineered to automatically detect and honor universal automated opt-out signals, such as the Global Privacy Control (GPC), processing them with immediate priority as a valid manual toggle.
Furthermore, applicable state laws permit consumers to designate an authorized legal agent to submit data privacy requests on their behalf. Authorized agents must initiate these administrative actions through via direct electronic mail to privacy@themadcurtiscompany.com. To prevent commercial fraud, the Company will only process agent-led requests upon receiving clear, signed written authorization from the consumer granting the agent power of attorney, alongside independent verification of the consumer’s real-world identity. California residents under the age of 18 maintain the distinct right to request the administrative removal of specific public content by sending a detailed description to our compliance team.
NOTICE REGARDING LOYALTY PROGRAMS AND FINANCIAL INCENTIVES
The Mad Family of Companies coordinates various promotional programs, marketing rewards, and specialized consumer offerings designed to enhance audience engagement. These corporate campaigns may provide direct financial benefits to our guests, including exclusive merchandise discounts at the Mad Store, automated price reductions on streaming tiers, or priority ticketing queues for M26 (The Global Mad Fan Event). Because participating in these initiatives requires the collection, processing, and retention of personal data—such as email identifiers, transaction history, and consumer tendencies—these programs may be classified as "financial incentives" or "service differences" under applicable privacy statutes.
Your participation in any promotional reward framework remains 100% voluntary, and you maintain the absolute right to opt into these programs or withdraw from them at any moment in accordance with the specific terms outlined on our dedicated Loyalty Programs page. If you submit a formal request demanding the complete deletion of your personal metrics, or execute a comprehensive opt-out of data sharing and targeted advertising, the Company may be technically unable to maintain your enrollment, resulting in the automatic forfeiture of associated promotional benefits. This automated removal occurs because our technical systems require continuous access to your identifiers to validate active tier rewards and process promotional distributions.
The structural evaluation and calculation regarding the baseline value of consumer personal data are conducted in full compliance with state financial regulations. Our financial metrics take into direct account the operational and administrative expenses incurred by the Company to deploy the specific incentive, including intellectual property licensing, manufacturing costs for merchandise rewards, web server hosting, and targeted marketing expenditures. The absolute commercial value derived from consumer data varies depending on individual platform engagement, and any resulting price or service differences are reasonably related to the economic value generated by our ongoing consumer relationship.
CONTACT INFORMATION
If you have a question about this notice, or our privacy policies and information practices, please send an email to privacy@themadcurtiscompany.com
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